Niche Marketing Examples – A Simple Guide
As we have discussed on previous pages on the ‘What is Affiliate Marketing’ website. finding the correct markets and keywords for your niche is a very important element to any business and Niche selection is time well spent to get it right.
The following guide is designed to provide you with several different Niche Marketing examples and help you make the right choices in selecting the right niche for your market.
Different Types Of Niches
There are literally thousands and thousands of different types of Niches to choose from but unfortunately, not every niche is really profitable. Yes, you will make money from those Niche markets but not serious amounts of money and there are several reasons why this is the case.
It might be that the Niche is too small, it could be that the Niche is saturated or it might be that the Niche is a Niche Market that is hard to sell to. However, there are certain Niche Markets that are very profitable and if you can managed to reach these Niche Markets, you will certainly be able to make good money from them.
The following is a list of some of the most popular and profitable Niche markets.
Profitable Niche Marketing Examples
Problems Solving Or Solutions – Desperate Niches
One of the most profitable types of niche markets is the ‘Problem Solving’ Niche Market. This market is aimed at people who have a problem and are looking to find a solution to their problem. The reason that these markets are the most profitable, is simply because people are willing to pay large amounts of money for products that help them solve or eradicate their problem.
For Example: If you had Moles in your garden or your child had nits, you would be fairly desperate to find a solution to get rid of them wouldn’t you? The fact is, most people would pay good money to find an instant cure for them and I imagine you would be no different. These are thing that people want to cure instantly and are ready to purchase immediately.
Other examples of these kind of niches are the Weight Loss market, cures for Acne, Backache and other chronic pains or symptoms, fears and phobias.
As I am sure you can imagine, due to the fact that these niche markets are highly profitable, once again, they are very competitive and if you are wanting to promote products in these niches, it is advisable to aim at a much tighter niche keyword or phrase.
For Example: Trying to compete for the ‘Keyword’ Weight Loss would be very hard and getting ranked on Google would be very hard too. So, it would be much wiser to narrow your Niche down and try competing for the ‘keywords’ such as ‘Tummy loss’ or ‘losing stomach fat’.
Relationships and Emotional Markets
These markets are also be very profitable and people are always willing to spend money on such niches as Dating or dealing with seperation, getting their Ex back or finding true love.
Although these markets are also profitable, they can sometimes be less competitive, especially if you find the right niche. Once again, trying to compete for the ‘keyword’ Dating would be hard but narrowing your niche down to something such as ‘finding a partner’ or how to get a boyfriend/girlfriend’ would reduce the competition.
Interests And Hobbies
One of the biggest markets in terms of scope for content is the ‘Interest and Hobbies’ niche market. This market is huge and when you think about how many hobbies and interests people have, the choice is endless as to what products and information you can offer people.
These niches are very profitable because people want to find out more information on certain topics they are interested in and also want to learn more about their hobbies. Most people have and interest or a hobby and you yourself will probably have a keen interest in something that you would be willing to pay money to learn more about. The collectors and memorabilia market is also a large market, where collectors are willing to pay huge amounts of money to buy the item.
For Example: Popular niches in this market are: Gaming, Antiques, Sports, Stamp Collecting, DIY, Music and Dancing. However, if you try to compete in these broad term niches, you will find it very hard to rank for those terms, which is why it would be advisable to try to rank for more targeted niche in these markets.
For Example: Sport – Tennis is a very wide niche market and one that you could try to compete in. However, trying to rank for the term ‘Tennis’ would be very hard, so it would be better to go for a much tighter niche such as ‘Bags for Tennis rackets’ or ‘white tennis shorts’.
Find The Right Niche From The Niche Marketing Examples
Always try to find a market where people are spending money. Far too many businesses try to sell a product in a market that has very little interest and then wonder why they are not making money!
If people are spending money in the niche on collectibles, memorabilia, books, magazines, movies, or other merchandise, it’s probably a good niche!
Utilise Your Interests and Abilities
One of the easiest ways to choose a niche is to choose one which you yourself are actually interested or knowledgeable in. It is far easier to talk about or sell a product if you yourself have a genuine interest in it than if not. There are a couple of reasons why this will pay dividends for you and your business and they are:
- You are more likely to stick with the niche and make your business a success. This is something that the majority of businesses do not do.
- It is much easier to write, research and choose products when you have an interest and knowledge about the product and as a result, is far easier to become an authorititive figure in your chosen niche.
It simply makes sense to choose a niche that you are interested in, as it will make your life so much easier. Don’t just pick a niche simply because you think it is profitable if you have no interest in it. The easiest way to decide whether a Niche is right for you is to answer the following questions:
Would you be happy researching and writing about your niche?
Could you write 50 articles all 1000 words in length?
Finding Profitable Niche Markets
Obviously, you need to find a niche market that is profitable and that has a large amount of people searching for it each month. You also need to find a niche market that does not have a lot of competition. Finding the right niche market and the right keywords to target is essential in getting traffic to your business and most people fail at this first obstacle because they guess!
The following guide will help you find the right keyword for your niche market.
We hope that the above article Niche Marketing Examples has been beneficial.